UFC Fighter, Joe “Daddy” Stevenson has owned his domain name for quite some time. It had been at least a year and a half since it had been updated and as far as we know was receiving no traffic.
After a quick redesign of the site and an evaluation of his marketing tactics, Joe Daddy is successfully pushing an average of 350 users a day in only 2 short weeks! Our goal is a consistent 500 visits a day by the end of week 4.
CowboyCerrone.net was purchased on 7/21/09. To date, it has received 2,000 visitors. If you need help with the math, that’s seven days. That’s almost 300 visits a day! Cowboy is averaging just under 3 updates a day. Our goal is to get him around 7 or 8 cell phone updates a day (as simple as a text message) to drive his traffic to 1000 visits a day in a 4 week time span. His second day he got 640 visits, so we know that this is a completely reachable goal!
We went to Dan Henderson to let him know we could help him drive traffic where he wanted to; Clinchgear.com, his MMA Clothing Line’s website. He was already using the tools we would need to make this strategy work; Myspace, Facebook, and Twitter. With some rearranging of his social networking we were able to do just that!
The site was averaging about 300 visitors a day. We knew that would be increasing as the fight drew closer and if he won, interest about him would skyrocket. But we didn’t want the traffic just going anywhere; we wanted to direct it to a place that he could generate revenue from, Clinchgear.com.
We don’t take all the credit for the amount of traffic that they have seen as a result of a Grassets.net marketing strategy, we give most of that to a huge right hand from Dan Henderson himself. We do know that we helped to channel the traffic in a way that increases sales, and branding of the clothing line.
Since we got involved, there is rarely a day that has gone under 2,000 visits and now averages closer to 3,000 per day. Not bad for 3 short weeks!
You start with what you know, right? 12 weeks ago, Mstracylee.com was lucky if it was getting 50 visits a day. Utilizing Myspace, Facebook, Twitter, and various other social networking sites, we have brought Mstracylee.com to an average of 800 visitors a day doing what Tracy was already doing; sending camera phone pics to all of her web presences.
Updating consistency plays a huge role in this and updates numbering 5 to as many as 20 a day has the site approaching a 300,000 Alexa ranking (yeah, we know.. Alexa isn’t accurate, but it’s sure as hell a good indicator!) We expect the site to be in the 200,000 range within the next couple weeks!
