Dan Henderson’s ClinchGear

We went to Dan Henderson to let him know we could help him drive traffic where he wanted to; Clinchgear.com, his MMA Clothing Line’s website. He was already using the tools we would need to make this strategy work; Myspace, Facebook, and Twitter. With some rearranging of his social networking we were able to do just that!

The site was averaging about 300 visitors a day. We knew that would be increasing as the fight drew closer and if he won, interest about him would skyrocket. But we didn’t want the traffic just going anywhere; we wanted to direct it to a place that he could generate revenue from, Clinchgear.com.

We don’t take all the credit for the amount of traffic that they have seen as a result of a Grassets.net marketing strategy, we give most of that to a huge right hand from Dan Henderson himself. We do know that we helped to channel the traffic in a way that increases sales, and branding of the clothing line.

Since we got involved, there is rarely a day that has gone under 2,000 visits and now averages closer to 3,000 per day. Not bad for 3 short weeks!